While the mobile phone manufacturers across the globe are avid in introducing fascinated devices with of large sized screens, multiple processor and powerful GPU’s, Sweden based Doro is keen on focusing on elderly market segment. Doro’s line of products were specialized with large buttons, simplified user interface and user friendly menus. Doro introduced the Doro PhoneEasy 740 at Barcelona-hosted event Mobile World Congress 2012. As aforesaid, this smartphone is designed for elderly consumers probably Grandparents. Doro PhoneEasy 740 boasts a 3.2-inch touchscreen display with a slide-out keypad for their convenience. The device runs on Android OS Gingerbread topped with Doro’s customized UI called Doro Experience. The name PhoneEasy straightaway contemplates the design facts and the interface. Despite of the simplicity, the device is yet powerful. As we are all aware, Elderly people go panic with annoying menu buttons and annoying menu options available in a smartphone. To make is simple, the DoroExperience UI comes with an simplified menu buttons. For instance, all the Twitter, Facebook updates, Email and etc are delivered to Inbox as an SMS. Also, there are exclusive benefits and tools available with Doro PhoneEasy 740. This include the HD voice for calling, a charging cradle, torch-light and an app that uses camera as a magnifying glass while reading etc. Not only that, Doro has an interesting PC-based interface that allows the relatives or friends of the PhoneEasy 740 owners to remotely set-up and monitor their devices. Also, they can add, modify and remove apps tp help out the owners. As a standard for Senior citizen phones, Doro PhoneEasy 740 comes with a Panic button on the device back that can be configured to alarm and call a preset number in case of emergency. Though Indians have experienced the kind of special features with iBall Aasan, Magicon Senior Duo and etc, the practice on Android OS is an ecstasy. The new Doro PhoneEasy 740 will be made available from Summer 2012 in 30 countries. However, the availability in India is unknown for this time.