With ‘Bihar Election’ campaign in full swing, MTS has thought of encashing it. Mobile telephony services brand MTS has launched an Interactive Voice Response (IVR) and SMS based service, aptly called Janmat 2010. This service, according to the company, will provide MTS customers with the latest information relating to Bihar State Elections. Launching the service, M K Sachdeva, chief operating officer, Bihar & Jharkhand Circle, Sistema Shyam TeleServices Limited (SSTL), said, “MTS is committed to provide an unmatched mobile telephony experience to all its customers. The launch of our latest offering, Janmat 2010 reflects the same endeavor. This service has been specially designed to provide information about Bihar elections to all MTS customers”. He further added, “By availing this service, MTS customers would be able to receive latest updates on Bihar elections and its analysis on the go.” Janmat 2010 can be availed by dialing ‘5303030’ at a call charge of Rs 3 per minute. The service will provide information specific to an array of verticals, and will include news on nominations, updates about political parties, backgrounds of key contesting candidates of Bihar and their previous election performances. “It will also offer MTS customers an in-depth view of constituency-wise results along with the predictions for forthcoming elections. In addition, customers will also be able to access light hearted jokes on all the election action,” the company concluded.